About Us

OUR STORY

 Humu Zomah-Mohammed, a mother of five children (four boys and one girl), serves as our Founder and CEO, bringing a distinctive blend of expertise to our venture in modest fashion. With a background in nursing and over a decade of experience in healthcare management as a Director of Nursing at a Private Healthcare Facility, Humu embodies precision, attention to detail, and a profound understanding of customer care. Her transition into the fashion industry is fueled by a lifelong passion for design, inclusivity, and an unwavering commitment to excellence. Leading our company, Humu meticulously oversees the design process and curates’ selections that resonate with our diverse clientele, drawing from her experience in customer service and her innate eye for fashion.

Complementing Humu's vision and design prowess is her husband, Prof. Abass Mohammed, our co-founder, and C.O.O. With over 15 years of business management experience and a robust background in economics and technology management, Abass brings invaluable expertise to our team. His qualifications uniquely position him to drive strategic growth and technological advancement within our venture. Abass's strategic vision and management acumen play a pivotal role in charting our business strategy, ensuring sustainable growth, and leveraging technology to enhance operations and customer experience.

Humu's nursing background instilled in her essential skills such as precision, empathy, and a deep understanding of client needs—traits seamlessly applicable to the fashion industry. Her tenure as a Director of Nursing honed her abilities in team management, operational optimization, and prioritizing customer satisfaction, all of which are integral to her current role as the chief designer and customer service advocate at our fashion venture.

Abass's qualifications in economics and technology management serve as the foundation of our strategic initiatives. His blend of business management experience and instructional expertise empowers our company to navigate the complexities of the fashion industry while utilizing technology to streamline processes, scale operations, and foster innovation. His strategic insight informs our business decisions, propelling us towards sustainable growth and market leadership.

Together, Humu and Abass form a dynamic leadership team that synergizes nursing management precision, retail expertise, technological innovation, and strategic vision. This fusion of skills not only ensures the seamless operation of our venture but also uniquely positions us to address market demands, innovate within the fashion industry, and deliver unparalleled customer experiences. Their qualifications serve as pillars of strength in guiding our venture towards success, emphasizing both customer-centricity and strategic advancement in the world of modest fashion.

MISSION

Our mission is to empower women with elegant, high-quality, and modest clothing that celebrates their femininity, while fostering a community that inspires and supports their journey towards self-expression and inclusivity.